The “Reverse Again” auction marks celebrated artist Ron Arad’s first venture in the NFT (Non Fungible Token) world has recently opened on the curated art platform Shifting Vision. The protagonist of the digital artworks and inspirational muse of the artist was, of course, the iconic Fiat 500.
The most precious jewel of the Italian brand is now back on the international stage. Since 1957, it has continued to fascinate artists and celebrities around the world, as well as being a source of inspiration for an increasingly sustainable and environmentally friendly mobility.
Arad is one of the most influential and enigmatic architects and designers of our time, famous for making an important contribution to the world of art, design, and architecture over the past 30 years. His work has been exhibited in many leading art institutions across the globe, including the Metropolitan Museum of Art, the MoMa, the Centre Pompidou, and the Royal Academy of Art, which elected him a Royal Academician in 2013.